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After Charleston

OPPORTUNITY:

After the shooting massacre of the Charleston 9 in 2015, prominent White and Black faith leaders around the United States wanted to find ways to work together to use faith as a platform for racial healing and reconciliation.

ROLE:

Campaign Architecture, Creative Strategy, Consulting and Producing

RESULT:

Our national faith influencer campaign created hubs in Los Angeles, Chicago, New York, St. Louis, Washington, DC and Boston.

Our creative strategy and ideation sessions led to the creation of “Shining A Light”, Recorded at The Shrine Auditorium in Los Angeles, CA on Wednesday, November 18, 2015. This two-hour special event kicked off the A&E Networks’ campaign to confront issues of race, and promote unity and progress on racial equity. Artists included Pharrell Williams, Tori Kelly, The Zac Brown Band, and more. Nearly 3 million dollars were donated to our cause as a result of this event.

 

Our campaign culminated with the conception, production and curation of the only memorial service held at Mother Emmanuel AME one year after the shootings.