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Bless Dallas

OPPORTUNITY:

Harmony Community Development Corporation desired to create a campaign that could activate Concord church and the greater Dallas community to Give, Serve and Share their resources for the greater good of the community.

ROLE:

Campaign Architecture, Creative Strategy and Consulting. Conceived and produced 4 short films.

RESULT:

The campaign ran on five separate Sundays in 2014. The first campaign Sunday resulted in over $90,000.00 in donations and 300 volunteers for Bless Dallas community projects. The campaign raised more than $400,000.00 by the final Sunday